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Effective Jan 12, 2021
In this Policy, when we say "we," "us," and "our," we are referring to Livingstone Outdoor (also referred to as "Livingstone"). When we say "customer," we refer to an individual who has made a purchase or otherwise made a commercial interaction with Livingstone Outdoor. When we say "you," "user," or "individual(s)," we are referring to the person accessing our Sites (non-customer or customer).
In this Policy, "Personal Information" means information about an identifiable individual such as name, email address, residential address, and telephone number. Personal Information also encompasses more sensitive Information such as gender, age, health status, family information, and any other data assigned to an individual.
For additional information about our privacy practices when handling customer-specific Personal Information that our Sites have not collected, please contact our Privacy Officer.
Livingstone Outdoors' Privacy Officer is responsible for creating, oversight, and implementing our privacy management program and procedures to protect Personal Information, for receiving your privacy-related questions, and for providing you with information about our practices.
You can contact our Privacy Officer at:
Livingstone Outdoor- Privacy Officer
1610 Byng Ave
Brandon, Manitoba R7A 7J7 Canada
Email: [email protected]
Livingstone collects, uses, and discloses Personal Information for the following purposes:
We will collect only the minimum amount of information that is required to meet these purposes; however, we also provide you with the voluntary option of sharing additional information (e.g., your geographical location, your product reviews, etc.) to enhance your and others' experience with our Sites.
More specifically, Livingstone collects and uses the following information:
When you register for a user account and/or subscribe to our email newsletter, we collect your email address. Your email will be used for account generation, and it will also be used to contact you for the purposes of product information, service updates, and notifications relating to the Sites. In accordance with Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (CASL) with your consent, your email address will also be used to provide you with Information for promotional and marketing purposes. At any time, you can opt-out of most email communication from us by clicking on the unsubscribe link at the bottom of our emails, updating your subscription preferences in your online user account, or contacting our Store. We may still contact you for product safety updates.
To understand and improve the effectiveness of our email marketing efforts, when we send you a marketing email, we will collect information about whether you open the email, access the link(s) provided, and, if you do, what pages you visit on our Sites, and also what, if anything, you purchase.
When you register for an event hosted by Livingstone, we will collect information about you, including your first and last name, address and contact information, Livingstone customer number (if applicable), email address, and emergency contact information. You will also complete an event waiver. If the event has a fee associated with it, we will collect your credit card information to process the payment. Where an individual under 18 is registering for an event, we require a parent/guardian to complete the Information and provide consent for the collection of information on behalf of the minor. To ensure your safety during the event, we will provide your emergency contact information to the event's First Aid Provider. Furthermore, in situations where your first and last name may be posted publicly (e.g., Poster signups or placings in a judging event), we will provide your first and last to the provider overseeing the event. If you would prefer not to have your name posted publicly, you may request an alias when registering by contacting our Store.
Our third-party site host records analytics about the pages viewed by all the individuals who access our sites. This data includes internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and the number of clicks. We use this data, in aggregate form, to compile statistics and reports for Livingstone's use and to improve the online experience for all visitors. We may, on occasion, provide portions of this aggregate information to vendors, consultants, potential advertisers, or news agencies. Typical uses of the data in this fashion would be to improve site functionality and evaluate the effectiveness of marketing initiatives.
To provide you with location-based services, we may collect, use, and share the physical location of your device by, for example, using satellite, cell phone tower, or wi-fi signals. We may use your device's physical location to provide you with personalized location-based services and content. Some location-based services offered by Livingstone, such as the "Store Locator" feature and location-based Push Notifications, require your Personal Information for the feature to work. You will be permitted to allow or deny such uses, but if you decline them, we may not be able to provide you with a personalized user experience.
If you use a mobile device to access the Sites, we may collect device information (such as your mobile device ID, model, and manufacturer), operating system and version Information, IP address, and geolocation information.
When you use our Sites and App, some data is cached in the memory of your device. Cached data is encrypted and kept on the device as long as you are logged in, even if the Site is put in the background. The data is deleted from the device when you sign out of the Site and does not remain on the device.
When you create an online account to purchase products through our Sites, you can store credit card information and your billing address in your account. Your credit card information will be stored as tokenized information and will be only available to you and for your use when purchasing products.
When customers purchase an item from our Sites, we only request the information needed to complete the processing of orders and billing, which includes your shipping and billing address, telephone number, credit card and debit card details.
Your payment will be processed by an authorized third-party platform and shipping information will be shared with shipping companies that fulfill the shipment of your order on behalf of Livingstone. As noted above, to expediate your purchases, in your user account, you may choose to save your preferred shipping and billing address, and payment card details.
For example, under certain circumstances, Livingstone will disclose your Personal Information without first obtaining your consent to:
By you: You may disclose information when you post content to our websites, in-store technologies, or other public forums, such as our brands’ social media pages, blogs, and online product reviews. Any information that you disclose through these services will become publicly available.
Collection of debt: Where it is necessary to establish or collect amounts owed to us.
At any time and without penalty, you can close your Livingstone online account by sending an e-mail to our Service Centre at [email protected]. If you would like to update or remove specific pieces of information you have saved within your account you can update them yourself by logging into your account (e.g., saved credit cards, billing address, etc.).
If you wish to have any of your information removed from our databases, or if you no longer want us to send any further communications to you, you can adjust your email settings through your online account or you can send an e-mail to our Store at [email protected]. Where your information is stored with our third parties, we will proceed as necessary to remove your information as requested. If you decide you no longer want us to send you further communications, we may still contact you for product safety reasons.
If you are a part of Livingstone’s membership program and have purchased products through Livingstone, we will retain a copy of your purchase history to ensure the appropriate enforcement of our “Guarantee” unless otherwise requested. If, however, you request that we delete your purchase history this may negatively impact our ability to honour this guarantee.
Livingstone takes a consent-based approach to the collection, use and disclosure of Personal Information. Subject to situations where consent is not legally required, we identify the purpose(s) for which we are collecting your Personal Information at or before the time we collect it. Depending on the nature and sensitivity of the Personal Information we collect, we will do one of the following: (1) obtain your express consent to the collection; (2) imply your consent to the collection from the fact that you have chosen to supply your Personal Information to us; or (3) consider that you have consented to the collection unless you have chosen to opt-out of providing consent where we have made an opt-out option available.
Unless there is a legal or regulatory requirement to store, access and/or use Personal Information in Canada, we may use third party platforms located outside of Canada to process and/or store Personal Information for us. Please note that Personal Information in the custody of these third-party platforms may be subject to access by the law enforcement authorities of those jurisdictions in which the third parties are located.
Our Privacy Officer can provide further information about our policies and practices regarding third party platforms located outside of Canada and further information about how they collect, use, disclose or store Personal Information on Livingstone’s behalf.
Livingstone relies on you to ensure that the Personal Information you provide to us while using the Site is as accurate, complete, and up to date as necessary for the purposes for which it is to be used. You are welcome to make changes, request deletion or correction to Personal Information previously provided to Livingstone can be up updated online by logging into your account.
Livingstone uses administrative, technical, and physical safeguards to protect your Personal Information against loss, theft, and unauthorized access, use, disclosure, copying, modification, disposal, or destruction in accordance with applicable legal requirements and industry standards. For example, we implement encryption and security controls to protect against unauthorized access to Personal Information during electronic transmission and require third parties acting on our behalf to maintain reasonable and appropriate safeguards.
We will review and update our security policies and controls as technology changes to ensure ongoing security of your information, however, please bear in mind that no internet or email transmission is ever fully secure or error free and no security system is impenetrable. We cannot fully guarantee the confidentiality of any information that you share with us.
At any time, you can review, edit, or request removal of information you have provided to Livingstone within the requirements as outlined in Retention of Information above. Upon written request, addressed to the Livingstone Privacy Office, Livingstone will also provide you with a list of entities to whom we have disclosed your Personal information.
Livingstone recognizes that children’s privacy should be treated differently and values the involvement of parents and/or guardians in the protection of children’s Personal Information and privacy rights online. As such, Livingstone does not actively market its services or Sites to individuals who are below the age of 13.